About Me
Welcome to Asia Unmasked, a deep dive into the heart of South East Asia through the eyes of a seasoned traveler and expert guide, Gavin Cox.
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A Journey of Exploration
I first touched down in Bangkok, Thailand, in February 1993, just after my 23rd birthday. Back then, I was driven by a passion for adventure and a well-worn copy of Lonely Planet’s South East Asia on a Shoestring. In the days before smartphones and the internet, we navigated the world with maps, books, and pure wanderlust.
Fresh out of university, I turned away from the traditional career path to chase my dream of exploring the world, beginning a journey that has spanned over three decades across Thailand, Cambodia, Laos, Vietnam, Malaysia, Singapore, The Philippines, and Hong Kong.
This vibrant and diverse region has become more than just a destination—it’s my home.
From Hospitality to Headlines
Over the years, I’ve worn many hats to sustain my travels—from managing hostels and running restaurants and bars to embracing the digital age with online work.
As a skilled writer and media professional, I’ve contributed to numerous UK newspapers and magazines, ghostwritten for celebrities and politicians, and even hosted a weekly radio show and contributed to podcasts.
My expertise extends beyond writing; I am also a culinary enthusiast who has worked in and consulted for bars and restaurants, training staff and elevating customer service standards.
“Let’s explore the true essence of Asia together — unmasked and uncovered.”
A Journey Beyond Ordinary Travel
Asia Unmasked was born out of my deep connection to South East Asia and my desire to share this region’s rich cultural tapestry with those who seek more than just a typical travel experience.
Unlike many travel websites that focus on budget travel, Asia Unmasked caters to the discerning traveler who values exclusivity, sustainability, and authenticity.
My website is a guide for eco-conscious travelers who are willing to invest in experiences that offer much more in return—whether it’s a stay at an exclusive eco-resort or a curated journey through untouched landscapes.
Navigating Post-Pandemic Tourism
In the wake of the Covid-19 pandemic, Asia Unmasked is also dedicated to reporting on the post-pandemic developments in tourism as the region, and the tourist industry in particular, struggles to rebuild itself.
The website features up-to-date news, travel tips, information on accommodation, food, and tours, as well as cultural events and destination-specific insights.
Through these reports, I aim to provide a clear picture of how South East Asia is evolving in this new era of travel.
Championing Sustainable Travel and Cultural Preservation in South East Asia
Sustainability is at the core of my work. I collaborate with hotels, resorts, and tour operators who are committed to green tourism and conservation. My goal is to promote and encourage sustainable travel practices that protect nature and respect local cultures, ensuring that the beauty and diversity of South East Asia remain for future generations to enjoy.
In addition to travel insights, Asia Unmasked showcases my award-winning photography, virtual reality, and augmented reality visuals that capture the essence of this extraordinary region. I work closely with leading hotels and resorts to help them understand and meet the expectations of Western tourists, enhancing their service offerings and reputation.
If you’re looking for expert advice, personalized recommendations, or simply want to connect, I invite you to reach out through the contact page. Whether you’re planning your first trip to South East Asia or returning to discover more, Asia Unmasked is here to guide you on your journey.
Let’s explore the true essence of Asia together—unmasked and uncovered.