Celebrating innovation and excellence, ONYX Hospitality Group secures a prestigious award for Amari Bangkok’s exceptional marketing campaign.
A Triumph in Anniversary Marketing
ONYX Hospitality Group, a leading hospitality management company in Southeast Asia, has been honored with a Bronze award in the ‘Anniversary Marketing’ category at the Marketing Excellence Awards 2024. This accolade recognizes the outstanding marketing campaign executed for Amari Bangkok in celebration of its 30th anniversary.
Innovative Strategies Yield Impressive Results
The award-winning campaign was a collaborative effort between ONYX’s internal marketing team and Amari Bangkok. Designed to commemorate three decades of exceptional service, the campaign achieved remarkable success:
- 23% Increase in Walk-In Customers: Enhanced promotional activities and strategic partnerships drew more guests to the hotel and its restaurants.
- 63% Boost in Social Media Reach: Engaging content and interactive initiatives expanded the hotel’s online presence significantly.
- 5% Growth in Direct Booking Revenue: The campaign’s targeted approach encouraged more guests to book directly, enhancing profitability.
Commitment to Exceptional Experiences
This recognition underscores ONYX Hospitality Group’s dedication to crafting high-quality marketing strategies that resonate with guests and adapt to diverse market contexts. The success of the campaign aligns with the group’s philosophy of offering a ‘Tailored Approach to Hospitality’, setting them apart in a competitive industry.
Advancing Towards a Visionary Goal
The award also reflects ONYX Hospitality Group’s unwavering commitment to its vision of becoming “The Best Medium-sized Hospitality Management Company in Southeast Asia.” By continuously innovating and delivering personalized experiences, ONYX is solidifying its leading position in the region’s dynamic hospitality landscape.
About ONYX Hospitality Group and Amari Bangkok
With a diverse portfolio of luxury hotels, resorts, serviced apartments, and residences, ONYX Hospitality Group operates across key markets in Southeast Asia. Amari Bangkok, one of its flagship properties, is renowned for blending contemporary comfort with traditional Thai hospitality, offering guests an unforgettable stay in the heart of Bangkok.
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