From Obscurity to Prominence: Ba Na Hills Transforms into a Must-Visit Global Destination
Once a relatively unknown gem in the heart of Vietnam, Ba Na Hills has emerged as a beacon of tourism innovation and beauty, thanks to the transformative touch of the Sun Group. Nestled atop Chua Mountain in Da Nang, this once sleepy locale has undergone a spectacular metamorphosis, drawing visitors from across the globe.
The Sun World Ba Na Hills, a visionary project initiated by the Sun Group on March 25, 2009, has revitalized the entire region. Prior to this, Ba Na Hills attracted a modest annual crowd of 30,000-40,000 visitors, with minimal facilities. Today, it boasts world-class attractions including a record-breaking cable car system, the internationally acclaimed Golden Bridge, and a vibrant array of activities and festivals that captivate tourists year-round.
The transformation is evident in the numbers: From 2009 to 2018, tourist arrivals in Da Nang surged by 463%, with Ba Na Hills alone witnessing a staggering increase in visitor numbers, thanks largely to the opening of the iconic Golden Bridge in 2018. This architectural marvel, resembling a ribbon held by giant hands, has not only captured the imagination of the world but has also been recognized with numerous awards, including the title of “Asia’s Leading Theme Park” for four consecutive years at the World Travel Awards.
The impact of Ba Na Hills extends beyond just tourist numbers; it has revitalized the local economy and set new benchmarks in the tourism industry. It’s a place where the past and future coalesce—where visitors can stroll through European-style architectural castles, enjoy the blooms in the four-season flower gardens, and indulge in a variety of culinary delights.
As Ba Na Hills celebrates its 15th anniversary this year, it continues to innovate and enchant. With new attractions like the Sun Kraft Beer factory, a French bread factory, and top-notch entertainment offerings, Ba Na Hills promises an unending array of new experiences. The current tourism stimulus program “Proud of Vietnam Tourism” offers substantial discounts, making now an ideal time to explore this jewel of Vietnam.
Ba Na Hills is not just a destination but a spectacular finale to any Vietnamese adventure. It is a testament to the vision and dedication of its creators and stands as a proud symbol of Vietnam’s burgeoning tourism prowess.
