ONYX Hospitality Group, renowned for its impressive portfolio of hospitality properties, has successfully fortified its presence as a leader in the serviced apartment sector across Southeast Asia.
Amidst a growing demand for long-term accommodation, ONYX has placed its Shama brand at the forefront of its expansion strategy. The Shama serviced apartments, known for blending luxurious living with practical comforts, cater to a diverse clientele ranging from business travelers to families seeking extended stays.
Decades of Excellence and Growth
With over fifty years of experience in the hospitality industry, ONYX Hospitality Group has continually evolved to meet the changing needs of travelers. Under the banner of ‘A Tailored Approach to Hospitality,’ the group has expanded its reach, now managing 46 properties under four distinct brands, including luxury hotels, resorts, serviced apartments, and residences throughout Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka, and Laos.
Innovative Hospitality Solutions
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, highlights the company’s commitment to innovation and excellence in hospitality. By integrating traditional Asian hospitality with advanced business practices, ONYX ensures a personalized guest experience at each of its properties.
Future Expansion Plans
Looking forward, ONYX aims to manage over 50 hotels and residences by 2025, with plans to increase this number to 70 by 2028. This strategic growth is part of the company’s vision to establish itself as the premier medium-sized hospitality management company in the region.
A Diverse Portfolio for Diverse Needs
ONYX’s portfolio includes the Amari, OZO, Shama, and Oriental Residence brands, each designed to meet specific market needs:
- Amari offers a gateway to the rich cultural experiences of its locales, providing a warm, engaging service and understated luxury.
- OZO is crafted around the lifestyle of its guests, offering an energetic atmosphere ideal for social interaction and relaxation.
- Shama’s apartments serve as a home away from home, providing comfortable, stylish settings for longer stays.
- Oriental Residence encapsulates discreet luxury, offering serene residences in vibrant cities.
Commitment to Quality and Service
Each ONYX brand is committed to delivering the highest standards of service and quality, ensuring that every guest experience is exceptional, whether they are staying for a night or a year.
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