Vietnam: A Must-Visit Destination in 2024 According to Condé Nast Traveler

Image shows low clouds amongst the lush green hills in central Vietnam

Discover the allure of Vietnam, recently voted as one of the top 20 countries favored by global travelers.

Vietnam has once again captured the hearts of travelers worldwide. The renowned US travel magazine Condé Nast Traveler has listed Vietnam among the top 20 best countries to visit in 2024. This recognition underscores Vietnam’s rising status as a premier destination offering a rich tapestry of cultural diversity, natural beauty, and unforgettable experiences.

Global Recognition from Discerning Travelers

Over 575,000 readers of Condé Nast Traveler participated in the annual survey, sharing their insights on various travel experiences, including cities, islands, hotels, resorts, cruise ships, spas, and airlines. Vietnam scored an impressive 89 out of 100 points, securing the 15th spot on the list.

A Cultural Mosaic Waiting to Be Explored

Vietnam is celebrated for its charming rusticity and cultural richness. The country’s allure lies in its ability to offer:

  • Hidden Gems: From the terraced rice fields of Sapa to the historic streets of Hoi An, Vietnam boasts numerous off-the-beaten-path destinations.
  • Traditional Cultural Identities: Experience authentic local traditions, festivals, and crafts that have been preserved for generations.
  • Diverse Natural Landscapes: Explore everything from serene beaches and bustling cities to majestic mountains and lush jungles.

Surging Tourism Reflects Vietnam’s Growing Appeal

In the first nine months of 2024 alone, Vietnam welcomed 12.7 million international tourists, marking a remarkable 43% increase compared to the same period last year. This surge reflects the growing global interest in experiencing Vietnam’s unique offerings.

Award-Winning Destination

Adding to its accolades, Vietnam clinched several prestigious awards at the 31st World Travel Awards (WTA) 2024, including:

  • Asia’s Leading Destination (for the sixth time)
  • Recognitions in various categories highlighting the country’s commitment to excellence in tourism.

Condé Nast Traveler’s Endorsement

The magazine emphasized that Vietnam is no longer just a noteworthy destination but has evolved into a must-visit country. Its increasing popularity among gap-year adventurers and seasoned travelers alike is a testament to its universal appeal.

Explore Vietnam in 2024

With its combination of cultural depth, natural beauty, and warm hospitality, Vietnam offers an experience like no other. Whether you’re seeking adventure, relaxation, or cultural enrichment, this S-shaped country invites you to uncover its secrets and immerse yourself in its vibrant landscapes.


So, when you’re sharing your incredible journeys, don’t forget to use hashtags like #VietnamUnmasked, #MustVisitVietnam, #Travel2024, #DiscoverVietnam, and #LuxuryTravel to inspire others.


Embark on an unforgettable adventure and see for yourself why Vietnam is capturing the world’s attention. Your extraordinary Vietnamese experience awaits!


Image shows an old push bike propped up against the steps of a traditional Vietnamese house, painted yellow, with green potted plants on the doorstep
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